Assess Campaign Performance through Marketing Tracking Software

Business Intelligence - Marketing Resource Management

Let SproutLoud provide the metrics and information necessary to oversee and evaluate your latest marketing campaigns with business intelligence generated through our marketing tracking software. Reports are available 24/7, and are an important part of our comprehensive solution, allowing you to:

Analyze marketing data to evaluate success points
Revise your marketing plans
Use tracking data to fine tune your campaigns

In addition to next level program analytics and user activity logs, SproutLoud’s business intelligence tools also offer unique reporting and tracking applications:

Call Tracking
Call Tracking is an inbound call reporting program. It allows your local marketing network to tag special phone numbers to specific marketing collateral to confirm, track, and record calls generated from each campaign. You can then review the combined call tracking data from your network to complete a snapshot of the progress and success of your campaign.

Personalized URLs (pURLs)
PURLs are website addresses personalized for each individual in your mailing list. Not only does the pURL provide a more personal touch to your marketing campaign, it can be used simultaneously in print and e-mail campaigns, and also tracks each website visit to gauge the success of your promotions.