Marketing Resource Management (MRM) is referred to as Marketing Asset Management (MAM)

Marketing Resource Management (MRM) is referred to as Marketing Asset Management (MAM), Local Marketing Automation, Multi-Channel Marketing, Automated Marketing Platform, Integrated Marketing Software, Corporate Marketing Management and Enterprise Marketing Management.

MRM is ideal for companies with local marketing networks: Local Store Marketing, LSM, Salesforce marketing, franchises and franchise marketing, retailers, dealer networks, VAR programs, distributed employees/offices, affiliates, distributed channels, direct marketing channels, sales channel marketing, multi-level marketing, MLM, and more.

SproutLoud is a Marketing Resource Management company devoted to the local marketers of distributed marketing organizations and their respective channel programs. We develop technology and service offerings designed to make our clients local marketers successful within their respective business communities by enabling integrated local marketing management.

If you are a local marketer, you must have a SproutKey™ to register which would be provided by a Network Sponsor. You may also be provided one-click access to SproutLoud from their internet site.

Do you work with a distributed marketing organization?
A distributed marketing organization, also known as a local marketing network or field marketing organization, may consist of franchises, retailers, dealer networks, VAR Programs, remote sales forces, distributed offices and/or employees, affiliates, field reps, associations, etc. Distributed Marketing Organizations need their brand, products and services to be represented consistently across multiple marketing media at the local level, and especially when marketing decisions are decentralized and deferred to the businesses and people marketing locally.

We live and breathe to solve the complex challenges of distributed marketing organizations. We love using technology to simplify workflows and solve problems on behalf of the distributed marketing organization, as well as the local marketing network.

SproutLoud’s technology that goes way beyond other MRM offerings by adding flexible co-op funds management, robust business intelligence, Auto Enroll^™ (turnkey subscription marketing programs), full inventory management and fulfillment, plus online storefronts with ship-to-your-door delivery.

Our online marketing software also provides all of the robust modules and integrated marketing services that you've come to expect from standard MRM, including: direct mail, e-mail, social media marketing, social media automation, local marketing automation, marketing asset management, vehicle wraps, web pages and microsites, media buying for radio, media buying for television, media buying for newspaper placement, data warehousing and lead procurement, database and subscription management services, digital and multimedia asset management, collateral management and fulfillment, print on demand, list management, lead generation, automated marketing programs, Customer Relationship Management (CRM), print services, inventory management, online storefronts, and personalized URLs (pURLs) - all supported by an integrated business intelligence platform. SproutLoud provides the tools to engage a network of users through automated e-mail broadcasts, a marketing planning and calendar system to organize campaigns, and built in co-op management.

About SproutLoud

Headquartered in Sunrise, FL, SproutLoud helps brands manage and execute marketing programs with the local businesses that sell their products and services.  Their web-based distributed marketing platform provides marketing services and tools in an easy to use interface, enabling local business marketers to access the materials they need in the media of their choice, customize them, and reach their target audience with brand-controlled messaging.

SproutLoud's marketing resource management solutions adapt easily for agencies and any distributed marketing network, including franchises, retail locations, dealer networks, VAR Programs, field employees/offices, and affiliates. Their platform manages brand compliance, increases speed to market, automates local marketing and co-op fund tasks, and provides robust reporting, empowering marketers with the resources of national brands and making local marketing work smarter.

SproutLoud - Marketing Asset Management - Marketing Resource Management – Distributed Marketing