Distributed Marketing Management – Are you a Candidate?
Distributed marketing organizations struggle to implement basic marketing functions because their sales and marketing forces are scattered (or distributed). Functions that typically thrive in centralized marketing departments are often very difficult to implement in the field. The more independent-minded the channel, the greater the logistical complexities in supporting the channel.
If you suffer from the following symptoms, you may want to evaluate your current technology and partner with a provider who can help diagnose and address these issues.
- Lack of ability to enable marketing content for your channel
- Branding, compliance, online / offline reputation management, privacy and creative issues
- Lack of business intelligence into local initiatives
- Customer / prospect market confusion
What are your channel members to communicate your brand message? How are they representing your brand’s products and services locally? More importantly, what is the response? How can you get actionable business intelligence to understand what your customers “customers” are interested in and clicking on to reform and revise your local marketing strategy? Being better and more informed is a win-win for both you and your channel partner. - http://bit.ly/nsn6pr
Co-Op Marketing, Distributed Marketing, Channel Marketing, Marketing Resource Management, Marketing Asset Management
Distributed marketing organizations struggle to implement basic marketing functions because their sales and marketing forces are scattered (or distributed). Functions that typically thrive in centralized marketing departments are often very difficult to implement in the field. The more independent-minded the channel, the greater the logistical complexities in supporting the channel.
If you suffer from the following symptoms, you may want to evaluate your current technology and partner with a provider who can help diagnose and address these issues.
- Lack of ability to enable marketing content for your channel
- Branding, compliance, online / offline reputation management, privacy and creative issues
- Lack of business intelligence into local initiatives
- Customer / prospect market confusion
What are your channel members to communicate your brand message? How are they representing your brand’s products and services locally? More importantly, what is the response? How can you get actionable business intelligence to understand what your customers “customers” are interested in and clicking on to reform and revise your local marketing strategy? Being better and more informed is a win-win for both you and your channel partner. - http://bit.ly/nsn6pr
Co-Op Marketing, Distributed Marketing, Channel Marketing, Marketing Resource Management, Marketing Asset Management
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