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Co-Op Marketing Funds – Why Local Partners Say they Don’t Use Them
Co-op marketing and MDF programs have historically struggled with under-utilization. By some estimates, over 50% of funds available to channel partners go unused. With the economy in its current state, one would think channel partner programs would spike – especially when funding is involved. So how come local channel partners aren’t leaning more on their brand [...]
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The Proper Care and Feeding of Your Distributed Marketing Network
By Raleigh Susskind
Creating a network of responsive distributed marketers that are actively engaged in promoting your brand doesn’t happen overnight, it takes nurturing. Here’s what you need to know to become a ‘master gardener’ to a healthy and thriving local marketing network. Why You Need to Feed Your Network Your distributed marketers may be exceptional at running [...]
Make the Most of Your Marketing Meetings
What’s worse than sitting through a long meeting? A long meeting that doesn’t get anything accomplished. Here at SproutLoud, we recently had a meeting about meetings. Although that may sound a bit redundant, it was incredibly productive – we put in place a few structural rules so our meetings could be more efficient and produce [...]
Why Distributed Marketing Systems Fail
Distributed Marketing systems, in the broader ecosystem of Marketing Resource Management, isn’t a simple shoe-in to solve for the challenges of decentralized marketing organizations. And perhaps especially due to the relatively young nature of the industry, both the technology, and the partner selected, need to be the proper fit to meet the challenges of such [...]
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