Automated co-operative marketing programs enable corporate marketing departments to provide channel support for local marketers while still controlling a brand’s message and content. This whitepaper discusses key benefits of using co-op marketing programs for both the brand and the local marketer and explores how brands can design and build co-op marketing programs to:
- Effectively coordinate campaign elements
- Generate local marketer interest and participation
- Improve channel marketing control and oversight
- Structure and fund campaigns to entice channel behavior
Co-Op Marketing, Distributed Marketing, Marketing Resource Management, Marketing Asset Management, Co-Op Funds Management,Channel Marketing, MDF, MRM.
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