http://www.sproutloud.com
Explore the value of e-mail through a variety of marketing channels and see how corporate marketing departments can use it to support local marketer needs.
Gary Ritkes, SproutLoud Managing Partner, and ExactTarget lead an in depth discussion about the challenges of managing brand compliance and reputation when using e-mail marketing with channel partners. This presentation provides insight to top level marketing and channel management on how marketing resource management and e-mail delivery systems work in tandem to increase sales of a brand’s products and services, while still offering local marketer flexibility and choices.
Together, they explore how to raise brand visibility through e-mail programs, manage content to avoid the spam folder, and understand how to make local marketing activities more effective. In addition, they address how channel engagement affects participation and how to reduce marketing program dropout rates.
Attendees will come away with:
• A process breakdown showing how channel based e-mail marketing programs can be used
• Understanding of what affects local distributor marketing participation and how technology leverages content
• Learning how ISPs judge your reputation and the guidelines all brands should follow to stay in good standing
About Gary
Gary Ritkes is an industry leader and innovator with 20+ years experience in the fields of marketing resource management (MRM), communications, and channel marketing strategy. Gary is a Managing Partner at SproutLoud Рan MRM solutions provider that focuses on solutions for businesses with local marketing networks. Prior to his current position, Gary consulted for Fortune 500 companies including American Standard, American Express, and Omnicom Group, plus publishing companies such as Adobe and Cond̩ Nast. He is an angel investor and past board member of several national industry associations, including the DMA and CMO Council.
Stay tuned for our next presentation of Empowering E-mail to Your Local Marketing Partners. Sign up and we’ll notify you when we schedule our next webinar.
Gary Ritkes, SproutLoud Managing Partner, and ExactTarget lead an in depth discussion about the challenges of managing brand compliance and reputation when using e-mail marketing with channel partners. This presentation provides insight to top level marketing and channel management on how marketing resource management and e-mail delivery systems work in tandem to increase sales of a brand’s products and services, while still offering local marketer flexibility and choices.
Together, they explore how to raise brand visibility through e-mail programs, manage content to avoid the spam folder, and understand how to make local marketing activities more effective. In addition, they address how channel engagement affects participation and how to reduce marketing program dropout rates.
Attendees will come away with:
• A process breakdown showing how channel based e-mail marketing programs can be used
• Understanding of what affects local distributor marketing participation and how technology leverages content
• Learning how ISPs judge your reputation and the guidelines all brands should follow to stay in good standing
About Gary
Gary Ritkes is an industry leader and innovator with 20+ years experience in the fields of marketing resource management (MRM), communications, and channel marketing strategy. Gary is a Managing Partner at SproutLoud Рan MRM solutions provider that focuses on solutions for businesses with local marketing networks. Prior to his current position, Gary consulted for Fortune 500 companies including American Standard, American Express, and Omnicom Group, plus publishing companies such as Adobe and Cond̩ Nast. He is an angel investor and past board member of several national industry associations, including the DMA and CMO Council.
Stay tuned for our next presentation of Empowering E-mail to Your Local Marketing Partners. Sign up and we’ll notify you when we schedule our next webinar.
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