The Three Factors That Influence Channel Marketing Results
Integrated direct marketing programs are extremely effective at targeting end consumers highly predisposed to initiating a purchase, or repurchasing, a brand’s products and services. However, successful corporate driven direct marketing requires channel members to work in concert, from the top level down to the local distributor.
This paper highlights the three primary factors that influence whether or not local marketers adopt corporate marketing initiatives and provides a solution framework on how to combat them by creating engaged channel stakeholders that are interested in, and committed to, generating local demand for a brand.
Co-Op Marketing, Distributed Marketing, Marketing Resource Management, Marketing Asset Management, Co-Op Funds Management,Channel Marketing, MDF, MRM - http://SproutLoud.com
This paper highlights the three primary factors that influence whether or not local marketers adopt corporate marketing initiatives and provides a solution framework on how to combat them by creating engaged channel stakeholders that are interested in, and committed to, generating local demand for a brand.
Co-Op Marketing, Distributed Marketing, Marketing Resource Management, Marketing Asset Management, Co-Op Funds Management,Channel Marketing, MDF, MRM - http://SproutLoud.com
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